What is Social Media Marketing?

Social Media Marketing is a new player in this field of Digital Marketing where brands and consumers face each other. If this is so, there is no doubt that there is room to ask ourselves: has advertising changed? Has the way of seeing the product or the brand changed? Has the consumer changed? If this is the present, what does the future hold when it comes to marketing? Evolution reached marketing and advertising. In fact, Digital Marketing agencies have had to tackle these changes and adapt the services they provide to their clients. As expected, techniques and approaches had to change. Not only because the speed at which the world moves requires it, but also because of the value and weight of the market today. As consumers, it is easy to describe our need in this new millennium: we want everything and we want it now ... To understand all the variants that Social Media Marketing affects, we must break down step by step what this term means. What is Social Media M...